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Facebook consolide sa position dominante pour les prochaines années
Facebook consolide sa position dominante pour les prochaines années
Cela ne vous a sans doute pas échappé : les derniers résultats trimestriels de Facebook sont à nouveau excellents (Facebook Has Mixed Q1 Earnings With Miss On $3.54B Revenue, Beat On $0.42 EPS, User Growth... Lire la suite
Facebook est un portail, Twitter est un média
Facebook est un portail, Twitter est un média
Je suis en ce moment en train d’accompagner une grande entreprise dans sa transformation digitale, notamment à travers des sessions d’acculturation au numérique. Ces 3 dernières semaines, j’ai ainsi animé de nombreux ateliers avec les collaborateurs pour... Lire la suite
La mode des vidéos live relancée par Meerkat (et Periscope)
La mode des vidéos live relancée par Meerkat (et Periscope)
Depuis le début du mois, j’ai l’impression qu’il ne se passe pas une journée sans que l’on ne parle de Meerkat, une application mobile de diffusion de vidéos en direct : Why is live video app Meerkat... Lire la suite
Facebook et Twitter s’affrontent sur le terrain des social data
Facebook et Twitter s’affrontent sur le terrain des social data
Qui n’a jamais entendu l’adage « Facebook (ou Google) gagne de l’argent en revendant les données personnelles de leurs utilisateurs » ? Certes, nous ne vivons pas au pays des bisounours, il y a un peu de vrai là-dedans,... Lire la suite
Snapchat s’impose comme l’application mobile la plus populaire auprès des jeunes
Snapchat s’impose comme l’application mobile la plus populaire auprès des jeunes
Dans la continuité de mon précédent article sur les habitudes des ados, je vous propose de faire le point sur Snapchat, une application mobile qui remporte un incroyable succès auprès des ados et pré-ados. Il n’existe pas de... Lire la suite
Google suit la tendance en morcelant Google+
Google suit la tendance en morcelant Google+
Lancé il y a plus de 4 ans avec un certain retard sur la concurrence, Google+ n’a jamais vraiment réussi à s’imposer face aux autres grandes plateformes sociales. Force est de constater que même Google et ses ressources... Lire la suite
Récapitulatif des derniers chiffres et annonces des grandes plateformes sociales
Récapitulatif des derniers chiffres et annonces des grandes plateformes sociales
Pour faire suite à mon récent article sur les chiffres-clés des médias sociaux, je vous propose de profiter des publications des rapports annuels pour faire le point sur les grandes plateformes sociales. Oui je sais, ce n’est... Lire la suite
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Social Maximiser

6 Live Streaming Video Platforms Discussed
6 Live Streaming Video Platforms Discussed
Video streaming services are becoming an increasingly important part of most small businesses today. They offer a way of interacting with customers, clients, vendors, and even employees working remotely.
7 Ways Instagram Can Help You Build Qualified Leads
7 Ways Instagram Can Help You Build Qualified Leads
To engage customers on Instagram, a business needs more than just great looking images. It also needs a thoughtful content strategy and a clearly defined brand identity based in visual creativity and effective customer engagement.
6 Ways to Produce Great Content on a Low Budget
6 Ways to Produce Great Content on a Low Budget
Although content marketing sounds expensive, it does not have to be. You can succeed at content marketing on nearly any budget. All you have to do is learn how to leverage the resources at your disposal. After all, when you don't have a lot of money, you have to get creative!
5 Awesome Tips & Strategies to Promote Your Content on Instagram
5 Awesome Tips & Strategies to Promote Your Content on Instagram
The challenge when it comes to Instagram is that as more and more people and brands jump onto the platform, the noise level for individual users is increasing. To really stand out from the crowd, you need to understand how to promote your content on Instagram for maximum reach and impact.
Create Your Own Infographic in Under 18 Minutes
Create Your Own Infographic in Under 18 Minutes
Infographics are convenient for viewing, they look attractive and they are practical when it comes to presentation of facts and data that are not very interesting. On top of that, the human brain can memorize the data presented in this way much easier.
The Fundamentals of Promoting Your Content on YouTube
The Fundamentals of Promoting Your Content on YouTube
To really stand out from the crowd, your channel and videos must be remarkable, interesting and add value. In particular, your channel is like a storefront - give it the right look to show off your style and brand it like a pro.
4 Facebook Best Practices to Promote Your Content
4 Facebook Best Practices to Promote Your Content
As more and more brands jump on the social network, the noise level for individual users increases. To stand out from the crowd, brands need to be unique and remarkable. A big part of doing this successfully is knowing how to promote your content on Facebook to ensure that it is seen.
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Social Media Pathways

Social Media 2014 – Beyond the Page
Social Media 2014 – Beyond the Page
As recently as a few years ago, simply having a presence on Social Media and posting regularly was enough to stand out in the digital realm. Businesses were able to reach customers through social channels easily while rivals asked the question ‘Who needs a Facebook Page?’ Those days are long...
2014 Successful Marketing Plan – The Three Must Components
2014 Successful Marketing Plan – The Three Must Components
Where are you going to get new customers in 2014? Like it or not, during the past two years, tactics for successful marketing have dramatically changed. In 2013, 1 in 4 people use Social Media. This number is staggering at 1.73 billion users. No matter what business you are in, chances are you will...
Making Marketing Manageable & Meaningful
Making Marketing Manageable & Meaningful
Understanding Facebook Ads & Landing Pages An email I sent to a new prospective client asking about Facebook ads, which I thought might be highly informative for others as well! Hello Friend, We, of course, offer audience building services as well as content management (update/blog writing)....
Facebook Matters To Business – Now More Than Ever
Facebook Matters To Business – Now More Than Ever
Gaining and cultivating loyal customers in the 21st century takes more than mere advertising. People want to know more about their favorite brands. The influences, goals and even behind the scenes workings of a business are all things that are of interest to those looking to decide between your...
The Integral Online Marketing Plan That Plans To Work For You
The Integral Online Marketing Plan That Plans To Work For You
Replace Online Marketing Efforts with Online Marketing Integration As a Social Media Marketing Firm, we see a lot of businesses that run their marketing effectively, leading to sales and other great results, and others that run theirs fruitlessly, leaving them disillusioned and empty-handed....
Social Marketing 101: Understanding Metrics & Marketing Technique
Social Marketing 101: Understanding Metrics & Marketing Technique
The 2 Things Your Business Should Know About Social Marketing Metrics & Effective Techniques You are who you are, so the school teacher I used to be is visiting with you today to bring, what is to some, the complex world of social marketing down to the basics. After all, I don’t need to...
New Study Shows Blogging Positively Influence Customers Buying Decision
New Study Shows Blogging Positively Influence Customers Buying Decision
Why Blogging Is Foundational To A Successful Business As social media continues to replace traditional channels of brand promotion and advertising, it is crucial that business take advantage of the digital marketing tools at their disposal. While for the most part companies have realized the...
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All Facebook

Edited Facebook Posts No Longer Labeled as Edited?
Edited Facebook Posts No Longer Labeled as Edited?
Facebook appears to have quietly removed the “Edited” label on posts that were edited.
News Outlets to Livestream Inauguration via YouTube
News Outlets to Livestream Inauguration via YouTube
Several media outlets will livestream the inauguration of President-elect Donald Trump next Friday, with some offering 360-degree video and 4K quality.
Snapchat: Still Growing Strong (Infographic)
Snapchat: Still Growing Strong (Infographic)
Snapchat faltered early but quickly got it together to become the fastest-growing social network ever and an advertising platform to be reckoned with.
Barack, Michelle Obama Offer Virtual White House Tour via Facebook 360 Video, Oculus Rift, Gear VR
Barack, Michelle Obama Offer Virtual White House Tour via Facebook 360 Video, Oculus Rift, Gear VR
President Barack Obama and first lady Michelle Obama are offering guided tours of The White House in their last days as residents.
Google Launches Toontastic 3D on iOS, Android
Google Launches Toontastic 3D on iOS, Android
The app allows children to create their own stories to share with others.
E! News Snapchat Discover Series The Rundown Going Biweekly
E! News Snapchat Discover Series The Rundown Going Biweekly
E! News is doubling down on The Rundown, announcing that the Snapchat Discover-exclusive series it debuted last September will go biweekly starting next month.
Snapchat Simplifies Search
Snapchat Simplifies Search
Despite Snapchat’s surging popularity, the one black mark against it has been how difficult the messaging application is to navigate, and its new search bar is a big step toward remedying that issue.
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